In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

B2B marketing has the unique obstacle of frequently dealing with long and complicated sales cycles. These can be triggered by a variety of elements, such as the requirement for multiple choice makers, the high worth of the services or products being sold, and the need for comprehensive research and factor to consider prior to purchasing.However, B2

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B advertising. We go over just how the buying journey is now totally fragmented and the manner in which neighborhood building can aid online marketers retake control of the disc

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketers take back control of the exploration and